GERNA'S BLOG

A Bay Area Parent’s Guide to Stress Less and Plan Smarter Is your child in high school and already feeling the pressure of college...

In the pursuit of higher education, families often focus on tangible returns: degrees, jobs, and financial stability. However, there's a...

Applying to college in the United States can feel like navigating a maze—especially for first-generation students, families with limited...

Paying for college is a major financial undertaking for families, and economic instability can significantly impact the availability and...

Planning for college isn’t just about choosing the right school—it’s also about choosing the right strategy to pay for it. With tuition...

When it comes to preparing for college, the earlier you start, the better. College planning isn't just about applying to schools—it's...