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ABOUT

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Gerna Benz

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  • Senior Partner College Planning Specialists Inc.

  • Owner Bay College Planning, 

  • Senior Partner Hawaii College Planners

  • Mentored hundreds of students over 18 years in gaining admission to their top choice school

  • Designated Certified College Planning Specialist with the Association of Certified College Funding Specialists

  • Member of the Hawaiian Association of College Admissions Counselor

  • Certified Agent Allianz Financial Services

  • COO of SBC Inc. 1990 to 2004

  • One of the Northern California  Financial Aid Experts for the John’s Hopkins University CTY Program

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Gerna graduated Pierce College with a major in marketing and studied finance at the University of Puget Sound. 

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Gerna is a licensed agent with Allianz Financial Services and lectures on college planning for the Johns Hopkins University CTY program.   He has worked in College Planning for over 18 years and is the owner of Bay College Planning in the San Francisco Bay Area.  Prior to starting Bay College Planning, Gerna ran his family business for 15 years managing 75 employees and a 8-million-dollar budget.  

Dr. Heidi Davila

For the past ten years Dr. Davila has guided thousands of students in realizing their goals and aspirations. She has enjoyed serving her community as a professional counselor during which she provided academic, career, personal, and crisis counseling. Prior to joining Bay Area College Planners, Dr. Davila served as an academic and college counselor at Animo Ralph Bunche Charter High School, a college preparatory school in the Los Angeles area. She collaborated with universities across the nation to organize college fairs, college admission information sessions, and campus tours for students.  She was also Head Counselor at Vacaville High School where she led a team of counselors in providing students with quality academic and college counseling services. Currently, Dr. Davila works as an Adjunct Counselor at Diablo Valley College helping students transfer to four-year colleges and universities. She has volunteered as a mentor for the PUENTE program at Los Angeles Trade-Technical College, a member of the NACAC Greater Los Angeles National College Fair planning committee, and as a reader for the UCLA Alumni Scholarship. 

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Dr. Davila’s educational experience began at the University of California Los Angeles where she earned a Bachelor of Arts degree in World Arts and Cultures with two minors in Education and Chicano/a Studies. She then earned a Master’s degree in Counseling with a Pupil Personnel Services Credential from Loyola Marymount University. In 2015, Dr. Davila earned a Doctorate of Education in Educational Leadership with a concentration in Higher Education Administration from the University of Southern California.

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Dr. Davila is passionate about the counseling profession. She aims to establish positive and trusting relationships with students and parents and to assist students in discovering and achieving their career and educational goals.  

Nalleli Parragil

With over 15 years of dedicated experience in Education, Nalleli specializes in college essay coaching, offering expert guidance to students navigating the admissions process.

 

As an  International Baccalaureate (IB) educator, she brings a unique perspective to essay writing, ensuring students effectively communicate their stories and aspirations.

 

With a Bachelor's degree from San Jose State University and a Master's degree in Education from the European University of Madrid, she is committed to empowering students to craft compelling narratives that showcase their strengths and ambitions. Join her in achieving success in the college admissions journey.

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Linda Vang

Linda Vang has been been working with students from both underserved and independent schools in the Bay Area for over 15 years. In working with these schools, she's supervised students and staff, lead enrichment activities, planned events and was a liaison between parents and staff.  She's assisted families in the admission process for independent schools and for college.  She developed many systems to increase the flow within her departments.

 

During this time she also worked with young adults with learning differences coordinating events and presenting to families. She is excited to meet families and guide them through the process of applying for college.

Carol Moreno

Carol Moreno is a dedicated College Counselor with over 20 years of experience in guiding students through their educational journeys. A bilingual expert in college readiness and financial aid, Carol has helped countless students achieve their college dreams. She holds a Bachelor's degree in Sociology from UCLA,  a Master’s in Educational Counseling from the University of La Verne, and a College Counseling Certificate from UCLA Extension.


Carol currently serves as a College Counselor for Green Dot Public Schools. She has designed and implemented a comprehensive college readiness curriculum for high school students, equipping students with the skills needed to excel in the college application process. She also manages initiatives such as annual college trips and Career Days, significantly enriching students' exposure to higher education and career options.


In addition to her work in high schools, Carol is a Lead Admissions Coach for the USC Bovard Scholars program, where she mentors students and coaches on the college admissions process, guiding them to gain acceptance to competitive universities. Her extensive experience includes serving as an Admissions Reader for UCLA, where she reviews thousands of applications each cycle, providing her with deep insights into the holistic admissions process.


Carol also teaches at West Los Angeles College as an Adjunct Professor, helping students develop essential skills for academic success. She is actively involved in professional organizations like NACAC and WACAC.  Carol is also a proud member of the Smith College DEI Counselor Advisory Board, where she contributes her insights on access, equity, and supporting first-generation college students.


With a passion for empowering students and families, Carol Moreno provides strategic guidance to help them navigate the complexities of college admissions and achieve their educational goals.

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